Mann says “When you write a book, if you’re lucky, your voice — it’s like you’re having a conversation with the reader. The reader feels like they’re having a talk with you. I know when I read a really good book, it’s like the writer’s voice is in my head, and I have this sense of this sort of friendly presence. And that’s, I think, what you want if you’re trying to talk about ideas, is to write in such a way that the person feels like ‘I’m on your side, I’m not trying to talk down to you, I’m not trying to drag you into terrain that you don’t want to go, I’m not this authority who’s lecturing you, I’m more like a guy who’s worked hard and learned some cool things that he wants to talk about.’ And I think that’s really important when you write.”
Ben Marcus, author of The Flame Alphabet, provides some great writing advice for writers: “One thing I think that writers can try to do is understand how they read. When you pick up a book and half way through the first page you’re not interested, what is it that’s failing to grab your attention? What is it that’s missing? What is it exactly that bores you? And then in turn when you write, are you doing any of those things yourself?”